You have one story. But you tell it differently depending on who's in the room.
An investor wants to see your traction and market size. A sales prospect wants to see how your product solves their specific problem. A board member wants metrics and risk. A grant funder wants outcomes and impact. Same company, same story — different emphasis, different language, different slides.
Today, most people handle this by duplicating their deck and manually editing each copy. That means 3, 4, 5 versions of the same deck, each slowly drifting out of sync. When your metrics change, you update one version and forget the others. It's painful, time-consuming, and error-prone.
Audience Editions solve this. You create one deck, then generate tailored editions for every audience — automatically.
How It Works
Step 1: Build your core deck. This is your main deck — the one with all your content, your brand, your design. Everything starts here.
Step 2: Create an edition. Tell the AI who this edition is for. "This edition is for Seed VCs who care about traction, team, and market size." The AI takes your core deck and adjusts the content — emphasis, language, detail level, slide ordering — to match that audience.
Step 3: Share the edition. Each edition gets its own link. Send the right version to the right person. Track who views what.
That's it. One deck. Many audiences. No copy-pasting between files.
A Real Example: Ahmed's Investor Deck
Ahmed is raising a seed round. He's talking to three very different types of investors:
The Core Deck
Ahmed builds his investor deck with Dev Decks — 12 slides covering the problem, solution, traction, market, team, and ask. This is the full picture.
Edition 1: Seed VCs
Audience: "Seed-stage VCs who see 100 decks a month. They care about traction metrics, market size, and team. They want to see evidence of product-market fit. Keep it data-forward and concise."
The AI adjusts: traction slides get more prominence, metrics are larger and more detailed, the team slide leads with relevant experience, and the market size slide uses hard numbers. The narrative is efficient — no time to waste.
Edition 2: Angel Investors
Audience: "Angel investors — often former founders. They care about the vision, the founder's story, and early momentum. They invest in people first, numbers second. Keep it personal and passionate."
The AI adjusts: the founder story gets more space, the vision slide becomes more prominent, traction is framed as "early signs" rather than "proven metrics," and the tone shifts from analytical to personal. The ask is positioned as joining the journey.
Edition 3: Strategic Partners
Audience: "Corporate venture arm of a large enterprise in our industry. They care about integration potential, mutual benefit, and technology roadmap. They're evaluating strategic fit, not just financial return."
The AI adjusts: a new slide on integration opportunities, the roadmap gets more detail, case studies emphasise enterprise customers, and the language shifts to partnership terms. The ask is framed as strategic alignment, not just capital.
Same 12 slides. Same brand. Same design. Three completely different impressions.
What Changes Between Editions
The AI can adjust any of these per edition:
Content emphasis — Which slides are most prominent, which metrics lead, which stories are told. The traction slide might show MRR for VCs but customer count for enterprise partners.
Language and tone — Formal for board members, passionate for angel investors, technical for CTOs, accessible for non-technical stakeholders.
Detail level — A 3-minute teaser for a cold email, a 15-slide deep-dive for a partner meeting. Same content, different depth.
Slide ordering — Lead with the team for people-first investors. Lead with the data for analytical audiences. Lead with the problem for empathy-driven funders.
What's included and excluded — Hide the detailed financials from early-stage discussions. Show them for due diligence. Include case studies for prospects, exclude them for board members who already know the story.
Who Uses Audience Editions?
Every persona benefits, but the use cases are different:
Ahmed (Founder raising capital) — Seed VC edition, angel edition, corporate VC edition. Different emphasis per investor type. Analytics show which version resonates.
Nick (B2B Sales Rep) — Per-prospect editions. One base sales deck, variations for different industries ("discount retail" vs "luxury furniture") or different roles ("CTO" vs "CFO" vs "CEO"). Each prospect gets a deck that speaks to their world.
Sarah (Agency/Consultant) — Per-client editions. Same capabilities deck, but the portfolio examples and case studies change based on the client's industry. A fintech client sees fintech case studies. A healthcare client sees healthcare.
Lisa (Board Reporting) — Per-committee editions. The audit committee gets risk and compliance detail. The compensation committee gets talent metrics. The full board gets strategy. The investor update strips out confidential items.
Emma (Nursery Owner) — Per-audience editions. Parents see warmth, daily routines, and testimonials. Inspectors see policies, qualifications, and ratios. The council sees outcomes data and inclusion stats.
Marcus (Charity Fundraiser) — Per-funder editions. Corporate sponsors see CSR alignment and brand visibility. Grant bodies see theory of change and outcomes. Individual donors see emotional impact and personal stories.
Editions vs Starting From Scratch
You might think: "Can't I just build a separate deck for each audience?"
You can. But editions have two big advantages:
They stay in sync. When you update your metrics in the core deck, every edition reflects the change. No more "I updated the VC version but forgot the angel version."
They're instant. Creating a new edition takes seconds — describe the audience, and the AI generates the variation. Building a new deck from scratch takes minutes to hours.
Think of it like this: your core deck is the single source of truth. Editions are lenses on that truth — each showing your story from a different angle.
Getting Started With Your First Edition
- Build your core deck — make it the most complete version of your story
- Go to Editions — click the Editions button in your deck toolbar
- Describe your audience — who they are, what they care about, what action you want them to take
- Generate — the AI creates the variation in seconds
- Review and refine — check the edition and adjust anything that doesn't feel right
- Share — each edition gets its own link
Start with just two editions. Your primary audience and one alternative. See how it feels. You can always add more later.
What to Read Next
- Writing Effective Audience Briefs — The quality of your edition depends on how you describe your audience. Learn the 4-sentence framework.
- Edition Strategies by Use Case — Concrete edition strategies for every persona — fundraising, sales, proposals, board reporting.
- Managing Multiple Editions — The practical workflow for creating, switching between, updating, and sharing editions.
You have one story. But you tell it differently depending on who's in the room.
An investor wants to see your traction and market size. A sales prospect wants to see how your product solves their specific problem. A board member wants metrics and risk. A grant funder wants outcomes and impact. Same company, same story — different emphasis, different language, different slides.
Today, most people handle this by duplicating their deck and manually editing each copy. That means 3, 4, 5 versions of the same deck, each slowly drifting out of sync. When your metrics change, you update one version and forget the others. It's painful, time-consuming, and error-prone.
Audience Editions solve this. You create one deck, then generate tailored editions for every audience — automatically.
How It Works
Step 1: Build your core deck. This is your main deck — the one with all your content, your brand, your design. Everything starts here.
Step 2: Create an edition. Tell the AI who this edition is for. "This edition is for Seed VCs who care about traction, team, and market size." The AI takes your core deck and adjusts the content — emphasis, language, detail level, slide ordering — to match that audience.
Step 3: Share the edition. Each edition gets its own link. Send the right version to the right person. Track who views what.
That's it. One deck. Many audiences. No copy-pasting between files.
A Real Example: Ahmed's Investor Deck
Ahmed is raising a seed round. He's talking to three very different types of investors:
The Core Deck
Ahmed builds his investor deck with Dev Decks — 12 slides covering the problem, solution, traction, market, team, and ask. This is the full picture.
Edition 1: Seed VCs
Audience: "Seed-stage VCs who see 100 decks a month. They care about traction metrics, market size, and team. They want to see evidence of product-market fit. Keep it data-forward and concise."
The AI adjusts: traction slides get more prominence, metrics are larger and more detailed, the team slide leads with relevant experience, and the market size slide uses hard numbers. The narrative is efficient — no time to waste.
Edition 2: Angel Investors
Audience: "Angel investors — often former founders. They care about the vision, the founder's story, and early momentum. They invest in people first, numbers second. Keep it personal and passionate."
The AI adjusts: the founder story gets more space, the vision slide becomes more prominent, traction is framed as "early signs" rather than "proven metrics," and the tone shifts from analytical to personal. The ask is positioned as joining the journey.
Edition 3: Strategic Partners
Audience: "Corporate venture arm of a large enterprise in our industry. They care about integration potential, mutual benefit, and technology roadmap. They're evaluating strategic fit, not just financial return."
The AI adjusts: a new slide on integration opportunities, the roadmap gets more detail, case studies emphasise enterprise customers, and the language shifts to partnership terms. The ask is framed as strategic alignment, not just capital.
Same 12 slides. Same brand. Same design. Three completely different impressions.
What Changes Between Editions
The AI can adjust any of these per edition:
Content emphasis — Which slides are most prominent, which metrics lead, which stories are told. The traction slide might show MRR for VCs but customer count for enterprise partners.
Language and tone — Formal for board members, passionate for angel investors, technical for CTOs, accessible for non-technical stakeholders.
Detail level — A 3-minute teaser for a cold email, a 15-slide deep-dive for a partner meeting. Same content, different depth.
Slide ordering — Lead with the team for people-first investors. Lead with the data for analytical audiences. Lead with the problem for empathy-driven funders.
What's included and excluded — Hide the detailed financials from early-stage discussions. Show them for due diligence. Include case studies for prospects, exclude them for board members who already know the story.
Who Uses Audience Editions?
Every persona benefits, but the use cases are different:
Ahmed (Founder raising capital) — Seed VC edition, angel edition, corporate VC edition. Different emphasis per investor type. Analytics show which version resonates.
Nick (B2B Sales Rep) — Per-prospect editions. One base sales deck, variations for different industries ("discount retail" vs "luxury furniture") or different roles ("CTO" vs "CFO" vs "CEO"). Each prospect gets a deck that speaks to their world.
Sarah (Agency/Consultant) — Per-client editions. Same capabilities deck, but the portfolio examples and case studies change based on the client's industry. A fintech client sees fintech case studies. A healthcare client sees healthcare.
Lisa (Board Reporting) — Per-committee editions. The audit committee gets risk and compliance detail. The compensation committee gets talent metrics. The full board gets strategy. The investor update strips out confidential items.
Emma (Nursery Owner) — Per-audience editions. Parents see warmth, daily routines, and testimonials. Inspectors see policies, qualifications, and ratios. The council sees outcomes data and inclusion stats.
Marcus (Charity Fundraiser) — Per-funder editions. Corporate sponsors see CSR alignment and brand visibility. Grant bodies see theory of change and outcomes. Individual donors see emotional impact and personal stories.
Editions vs Starting From Scratch
You might think: "Can't I just build a separate deck for each audience?"
You can. But editions have two big advantages:
They stay in sync. When you update your metrics in the core deck, every edition reflects the change. No more "I updated the VC version but forgot the angel version."
They're instant. Creating a new edition takes seconds — describe the audience, and the AI generates the variation. Building a new deck from scratch takes minutes to hours.
Think of it like this: your core deck is the single source of truth. Editions are lenses on that truth — each showing your story from a different angle.
Getting Started With Your First Edition
- Build your core deck — make it the most complete version of your story
- Go to Editions — click the Editions button in your deck toolbar
- Describe your audience — who they are, what they care about, what action you want them to take
- Generate — the AI creates the variation in seconds
- Review and refine — check the edition and adjust anything that doesn't feel right
- Share — each edition gets its own link
Start with just two editions. Your primary audience and one alternative. See how it feels. You can always add more later.
What to Read Next
- Writing Effective Audience Briefs — The quality of your edition depends on how you describe your audience. Learn the 4-sentence framework.
- Edition Strategies by Use Case — Concrete edition strategies for every persona — fundraising, sales, proposals, board reporting.
- Managing Multiple Editions — The practical workflow for creating, switching between, updating, and sharing editions.