Globex Corp

Company Background

Globex Corp is a 200-person enterprise software company selling data infrastructure tools to mid-market and enterprise customers. Their average deal size is $80K ARR, and their sales cycle typically runs 60 to 90 days.

The sales team of 12 account executives had a persistent problem: every rep was running their own version of the sales deck. There were six different slide files in circulation, ranging from 18 to 34 slides, with inconsistent branding and varying quality. When a rep left, their deck version went with them. When the product changed, updating all six versions took two weeks.

The Challenge

The Director of Sales identified the deck fragmentation as a direct contributor to inconsistent deal quality. Senior reps had strong, focused decks built from experience. Junior reps used outdated slide collections that did not reflect the current product positioning or pricing.

The company needed a single canonical sales deck that could be used by all reps, was visually consistent with the Globex brand, and could be updated centrally when positioning or pricing changed. The existing design team was at capacity and could not take on a deck project.

The Director had a four-week window before a sales kickoff where she wanted to launch the new deck to the entire team.

The Solution

The Director used Dev Decks to build the canonical Globex sales deck. The AI extracted the brand from the Globex corporate website — the primary blue, secondary typeface, and logo variants — and scaffolded a 12-slide sales deck structure appropriate for an enterprise sales motion.

Over three working sessions, the Director and a senior account executive worked through the slides: refining the problem framing, adding the customer evidence slides (three anonymised case studies), updating the competitive positioning, and aligning the pricing slide with the current packaging.

The result was a single deck hosted on a shareable Dev Decks link. All twelve reps received the same URL. When the Director needed to update the pricing slide after a packaging change six weeks later, she made the change once and every rep's link updated automatically.

Results

• Deck consistency: 12 reps using a single source of truth, down from 6 fragmented versions
• Time to onboard a new rep with a working deck: reduced from 2 weeks to same day
• Win rate in the 90 days following deck standardisation increased by 14 percentage points against the prior quarter baseline
• Customer feedback: "Your materials look more polished than we expected for a company your size" — noted in three separate deal close surveys

What the Team Said

"The fragmented deck problem had been on my list for two years. I kept deprioritising it because rebuilding a sales deck felt like a big project. Dev Decks made it a three-session project. The brand extraction was accurate enough that I didn't need to involve our design team at all. Now I have one deck, one link, and I can update it in minutes."

— Director of Sales, Globex Corp